Positioning a heritage brand to move into the
e-commerce space and engage a new, digital audience.


Travelpro is a heritage luggage brand that has remained the industry leader in quality and craftsmanship. They are the go-to brand for airline professionals, who spend countless hours traveling. As a testament to their commitment to their products, they also quickly became the top choice for frequent travelers worldwide.


Travelpro decided to work with us through a mutual partner, Symphony Commerce, an end to end e-commerce service that enables brands to manage their entire customer lifecycle. Before coming to Symphony Commerce, Travelpro did not have a branded digital presence. Illustria worked directly with Travelpro’s leadership team to understand their vision and goals, developing their digital brand presence through a full website design.


Brand Positioning
Visual Identity
User Experience (UX)
Interface Design (UI)
Content Creation

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