Roland Foods
Re-establishing a heritage brand to grow at scale


Roland Foods is a heritage company based in New York and founded in 1934. They are a platform to connect food producers and consumers globally as they source common and hard-to-find products, as well as foreign delicacies and ethnic cuisine staples from around the world. With an appetite for innovation, Roland Foods focuses on equitable supply chains, unmatched quality, and long-term relationships with their customers and suppliers.


Roland Food came to Illustria with a goal to reestablish themselves. We first addressed this by revisiting their brand and cementing it in an updated brand book. In anticipation of scaling, they needed a partner who could accurately showcase their brand by striking the right balance between emphasis on their rich heritage and their dedication to constant innovation. After updating the brand, we rolled out the refreshed style to their company collateral. Our work also extended to designing beautiful event collateral to make them stand out at tradeshows.


Visual Identity
Visual Design
Content Creation

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