Hunter Fan
Repositioning a century-old brand for e-commerce success and higher customer engagement

After inventing the ceiling fan in 1886, Hunter Fan has continued to innovate new and smarter ways to clean, circulate, and condition the air in your home. They have set the standard for more than 130 years.

To stay on top, Hunter knew it was vital to reposition their brand, invest in a new e-commerce site, and ramp up digital marketing channels. They partnered with Illustria to redesign and reimagine their online customer experience through their website, three blogs, social, and email marketing channels. We translated their ideas into reality, staying authentic to Hunter’s rich heritage of craftsmanship and innovation, while realigning their brand experience to better serve modern consumers.


Brand Strategy
Brand Positioning
Visual Identity
Visual Design
User Experience (UX)
Interface Design (UI)
Web Development
Data Analytics
Market Positioning
Content Creation

“Illustria stands out in their ability to deliver quality work on a wide range of projects. They ask great questions, internalize our brand objectives, and provide top notch account services.”

Wendy Sumner-Winter, Manager, Consumer Experience & Insights, Hunter Fan Company

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