After inventing the ceiling fan in 1886, Hunter Fan has continued to innovate new and smarter ways to clean, circulate, and condition the air in your home.
They have set the standard for more than 130 years. To stay on top, Hunter knew it was vital to reposition their brand, invest in a new e-commerce site, and ramp up digital marketing channels. They partnered with Illustria to redesign and reimagine their online customer experience.
We translated their ideas into reality, staying authentic to Hunter’s rich heritage of craftsmanship and innovation, while realigning their brand experience to better serve modern consumers.
Hunter Fan has long dominated the ceiling-fan market through extensive channel partnerships.
With a changing, digital-first demographic, Hunter understood that they needed to build stronger online channels to strengthen their relationship with customers to achieve larger ROI.
They needed to evolve the brand and redesign their online customer experience, while remaining grounded in their rich heritage. They needed the right partner.
They needed to evolve the brand and redesign their online customer experience, while remaining grounded in their rich heritage.
The Hunter team was excited by Illustria’s membership model and agile approach to solving business challenges.
The membership provided the Hunter team with the adaptability and collaboration they were looking for, as they needed to launch three completely re-designed sites for their sub-brands within a few months.
Illustria’s expertise in digital transformation and e-commerce was key, as the Hunter team needed a trusted partner that could help them translate their ideas into reality.
Through our clear and iterative process, Illustria led the way as a trusted advisor and responsive partner.
Ultimately, we redesigned and launched new websites for Hunter’s three brands (Hunter, Casablanca, and Industrial) within six months.
This way, Hunter Fan could contextualize their new brand goals on their most important channel while fully addressing customer UX, allowing them to make faster decisions.
Instead of waiting for one phase to end before starting another, we could adhere to Hunter’s timelines without sacrificing priorities.
Extending Hunter’s Culture
Our strong grasp of Hunter Fan’s goals allowed us to help them make a radical transition from a product-based brand to a lifestyle brand online.
Illustria helped Hunter Fan reposition their brand through their most important channel, their website. They gained a tool to make faster, results-driven decisions to create an elevated customer UX. Illustria and Hunter Fan continue to work together in a trusted partnership to push their company’s next phase of innovation forward.