Bluebird Botanicals
How a rebrand directly increased Bluebird’s revenue 3x and attracted the attention of national retailers

Bluebird Botanicals is a natural supplements provider focused on hemp and CBD products. With a market that is poised to grow 3200% over the next 3 years, Bluebird Botanicals hired us to create a scalable and authentic brand identity that would resonate with mainstream consumers.

Every engagement begins with understanding the Member and their customers. The individuals at Bluebird are passionate, caring, personable, hard working, and more than a little quirky. After analyzing their order data and directly speaking to their customers, we understood that they were loyal to Bluebird because of their focus on care. They were less concerned about the technical aspects of CBD, and more interested in using Bluebird as a way to express their own values of happiness and health.

With a focus on happiness and health, we designed a new brand identity that would pop off the shelves. When the rebrand launched, consumers immediately gravitated toward it, leading to a 3x direct increase in revenue and attracting the attention of national retailers.


Brand Strategy
Brand Positioning
Visual Identity
Data Analytics
Market Positioning
Market Research
Sales Enablement
Content Creation



Direct Increase
in Revenue


Hours To Recoup Initial Brand Investment


Conversion Rate


New Customer

“Illustria took the time to get to know us, and it shows. Past consultants didn’t truly understand us or our industry, projecting their assumptions of the cannabis industry onto us.”

Kevin Liebrock, COO

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